What to expect at UX Brighton
Research belongs at the heart of UX. It guides our work and shapes our decisions. That’s why Advancing Research is the theme of UX Brighton 2018.
It’s time to take a look at the place of research within the UX landscape - time to further our knowledge of tools and methods, and time to extend our research skills to embrace new technologies.
Join us for the day. Gather skills and insights that will bring solid benefits for you, your colleagues and your clients.
Convince your boss to invest in your development.
Every year Danny hand selects each speaker (we don't have a call for papers), bringing new faces and fresh approaches to the theme of the conference. There are never any paid for speaking spots, so you won't get any sales pitch talks. We think this gives UX Brighton a unique appeal.
I just want to say what a truly good and valuable thing UX Brighton is. I always come away inspired. Thanks again.Al Fransham
As head of user research at the Home Office, Katy Arnold has a major role in shaping important digital services used by millions of people. She is committed to raising standards of user research, and is building a community of skilled practitioners within the UK Government.
Katy fervently champions the building of digital inclusion into our society’s online landscape. She shares her knowledge and experience at events around Europe.
Kate believes that in order for research to be truly valuable, it must be done thoroughly, professionally, and securely. She creates labs, panels and archives that are carefully designed to meet demanding specifications, sometimes assembled with minimal resources, but never compromising quality.
Working freelance, Kate refuses to fit neatly within job titles. Instead, she takes an entrepreneurial approach to her work with government, agencies, universities, broadcasters and others. The BBC and Co-Op are the current beneficiaries of Kate’s exacting approach.
When we talk about user research, we’re usually referring to finding out the needs and pains of the end user or customer. But research can also be used by an organisation to look inwards, to improve the day-to-day for employees and help the company achieve its KPIs.
Georgia will present a range of “internal” research case studies, focusing on different business problems, to demonstrate the alternative ways researchers can create positive change for their colleagues.
This talk will empower you to explore using User Research methods to solve the needs of your own organisation.
Georgia Rakusen is an experienced UX researcher with a background in tech and start-up companies. She currently holds a senior research post with funky digital print mavericks MOO.
Georgia’s particular specialism involves research into the UX of the digital experiences that take place between colleagues. Her research into ‘internal UX’ helps MOO improve the flow of communication and collaboration between the company’s designers, technologists, marketers and others.
Internal UX is often overlooked within an industry that focuses its research on customer interactions. Georgia reminds us all that the observations and improvements we can make around internal experiences can be equally important to business success.
Some ABC's of Forecasting
For all its past errors, forecasting is something UX professionals will be expected to make part of their repertoire – particularly when project lead-times are long, and the prospective new system is meant to last, adapt to change and all that.
In this talk, James outlines some Dos and Don’ts to remember when imagining how people are likely to evolve in the years to 2030.
Among his recommendations: Think Asia. Interrogate fad categories. Distinguish real risks from perceived risks. Rate forecasting algebra higher than forecasting arithmetic. Most importantly, make a synthesis of tendencies and counter-tendencies.
Professor James Woudhuysen is a forecaster, a futurist and a big strategic thinker. With a background in technology, manufacturing and academia, he’s built a formidable reputation for looking ahead to identify the trends, risks and innovations with the potential to shape the way we live and work.
While James is widely known for the vision and frankness within his own forecasting, he’s a great believer in enabling us all to develop useful, practical and sensible forecasting skills. He freely shares his advice on what researchers can do to get to grips with the future that awaits their customers, their industry and ways of working.
Real World Discovery Research
Have you ever had to do discovery research with no budget and no user researchers? Or is your discovery process limited to stakeholder interviews and competitor research? The market research industry are constantly berated for relying on focus groups but the same criticism could be levelled at the UX industry’s go-to methodology - lab based usability testing. One to one interviews in a lab are a great research methodology to choose when you have a clearly defined solution and are iterating on it. What about when you’re shaping the problem space and defining which user needs to focus on?
In this talk, Emma Boulton will share examples of real world discovery research to inspire you to get out from behind your computer and open up your senses to the real world.
Emma is a passionate advocate for the role of research within design. Her 18 years of experience have made her a trusted and entertaining voice on all aspects of UX research. Emma’s solid background of work at the BBC, at Monotype, and in other agency and client-side roles, gives her valuable, insightful perspectives that she loves to share.
Emma firmly believes in the need for high quality research, integrated within every aspect of the processes we create as teams of designers and other professionals.
Katie Taylor is Head of Experience Design at the Wellcome Trust, where she leads a team that works on a diverse range of products from research grants to aids for primary school science teachers. Before joining Wellcome, she worked at the UK's Government Digital Service (GDS) as lead user researcher on GOV.UK.
Katie has a background in user-centred design and user research. She has previously worked on Ubuntu an open source operating system and designed printers for Hewlett-Packard in Shanghai, China
UX Brighton consistently sends me away with a renewed sense of purpose and a drive to continue to simply make the world a better place through useful, purposeful user experiences.Phil Parker
Engaging, thoughtful and will definitely affect the way I work in the future.Alexander Cook
A great opportunity to recharge your UX batteries and stimulate thought.Rachel Smith