“You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. Discover how to help your organization easily increase profits with UX. Learn how to avoid the selling mistakes that can kill your usability career. Transform skeptics and the enemies of usability into powerful advocates. Advance your career and boost your influence without doing marketing. Selling Usability: User Experience Infiltration Tactics is for usability professionals who are struggling to justify and sell their work to others.”

Join us for a discussion about Selling Usability: User Experience Infiltration Tactics by John S. Rhodes at the Dcember UX Book Club meet up.

The author has kindly provided a discount code to UXBrighton members and he will answer any questions that arise during the discussion via email.

URL: https://www.createspace.com

Discount Code: UT7AJR7V

A pdf version of the book is also available at http://uxreports.com/sell/

Please jot down and bring along: things in the book that really struck a chord; and things they either hated, disagreed with; or don’t understand.

We look forward to see you @ The Skiff!