This event took place on the 13 July 2010 at iCrossing

Read a review of the event by Wired Sussex

Many companies use analytics as a starting point for user research but get stumped when it comes to gaining genuine understanding about why users do what they do.

For July’s event our speakers showed how applications like Google Analytics can be used to both formulate and answer questions. They also demonstrated how these quantitative techniques can be combined with qualitative methods such as traditional user testing.

Combining Analytics and User Research

Alex Tarling, User Experience Consultant

Under the Hood of Google Analytics

Phil Guilfoyle, Digital Consultant