SuperGoogleAnalyticsExpialidocious13 July 2010 at iCrossing
Read a review of the event by Wired Sussex
Many companies use analytics as a starting point for user research but get stumped when it comes to gaining genuine understanding about why users do what they do.
For July’s event our speakers showed how applications like Google Analytics can be used to both formulate and answer questions. They also demonstrated how these quantitative techniques can be combined with qualitative methods such as traditional user testing.
Combining Analytics and User Research
Alex Tarling, User Experience Consultant
Under the Hood of Google Analytics
Phil Guilfoyle, Digital Consultant