Time: 6:00pm for a 6:30 start.
Many companies use analytics as a starting point for user research but get stumped when it comes to gaining genuine understanding about why users do what they do.
For July’s event we aim to show how applications like Google Analytics can be used to both formulate and answer questions. We’ll also show how these quantitative techniques can be combined with qualitative methods such as traditional user testing.
Talk 1: Alex Tarling: Combining analytics with user testing – a case study
What attendees will learn
- Why would you want to combine analytics and user testing?
- The benefits of triangulating between quantitative and qualitative sources.
- Some practical tips, how to get started and details of approaches.
Alex is a freelance user experience consultant, focussing on research into how customers use technology in their everyday lives. Particular domain expertise in mobile, e-commerce, public sector, education and healthcare.
Alex has worked on projects for Intel, BBC, Nokia, Orange and the Open University among many others.
Talk 2: Phil Guilfoyle: Get under the hood of Google Analytics
Phil will briefly explain some of the key principals behind how Google Analytics works. Then provide step-by-step walk throughs for top analytics tasks. Finishing with setting up and distributing reports to stake holders.
Phil specialises in Conversion Rate Optimisation, Usability Testing, AB Split Testing, Multivariate Testing, Behavioural Modelling, Information Architecture and Wire Framing. He is the founder of Online Logic.
