UX is dead, long live UX!

Buy your ticket – £160+VAT
04 Nov 10am 2016-11-04 10am 2016-11-04 36 UX is dead, long live UX! Venue: TBA DD/MM/YYYY Map of The Corn Exchange

UX Brighton 2016

UX Brighton, 4th November. A one-day conference for UX people

“We shape our tools and thereafter our tools shape us.”
– Marshal McLuhan

Has UX lost its way? It’s become a very popular term, but unfortunately it’s more often used to refer to a thing designers do, not a thing users have.

During this one day conference, we aim to eschew traditional thinking and examine better ways to model and think about the world: How we can learn from many disciplines and professions, not just design or UX; Ways of thinking and working that remove current limits to innovation; Looking at tools and techniques to help us move forward; Demonstrating how the best design needs a foundation of empirical evidence and critical thinking.

The web is always changing, moving forward, re-inventing itself, however the user’s experience remains the same.

What can we do to get better, to help us improve the UX industry and ultimately the user’s experience? We should be thinking differently, designing new tools, approaching problems in different ways. We should be re-inventing our approaches, looking to other industries for inspiration, techniques, tools, methodologies and ways to evaluate.


Jillian Wells

Inventing with jobs to be done

Jillian Wells

In the last 5 years, the popularity of personas as a research methodology has declined, whereas a new methodology, jobs-to-be-done, is gaining a lot of traction, and for good reason.

Jobs-to-be-done (JTBD) is an efficient, flexible research methodology that can help hardware and software teams alike create innovative product and features. This talk will detail what JTBD is, the power of using JTBD, how your software team can put the methodology to practice, and what you can do to troubleshoot when using the methodology goes awry.

Jillian is a Senior Product Researcher at Intercom with over 5 years of experience in user research, industrial design, and technology.

Jillian is a human-centred design enthusiast that believes a human-centred approach is the only one to take when creating a new product or service. Having worked in both the US and Europe, she has had the opportunity to apply this thinking in industrial design, UX design, and technology based projects, as well as teaching this mindset to industrial design students at California College of the Arts.

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Prof Luciano Floridi (Oxford Internet Institute, University of Oxford)

The Age of Design

Luciano Floridi

Each age has innovated its cultures, societies, and environments by relying on at least three main elements: discovery, invention, and design. Yet innovation has often proceeded unevenly, like a three-legged table in which one leg is longer than the others.

Post-renaissance and early modernity may be qualified as the age of discoveries (especially geographic). Late modernity is still an age of discoveries, but perhaps it is even more an age of inventions. And of course all ages have also been ages of design, at least because discoveries and inventions require ingenious ways of giving form to new and old realities. But I shall argue in this presentation that our age is quintessentially and more than any other the age of design. During the talk I will seek to clarify this statement and indicate what may be the most appropriate logic of design.

Luciano Floridi is Professor of Philosophy and Ethics of Information at the University of Oxford, where he is the Director of Research and Senior Research Fellow of the Oxford Internet Institute, Governing Body Fellow of St Cross College, Distinguished Research Fellow of the Uehiro Centre for Practical Ethics, Faculty of Philosophy, and Research Associate and Fellow in Information Policy of the Department of Computer Science.

Outside Oxford, he is Adjunct Professor of the Department of Economics, American University, Washington D.C. He is an international expert on the philosophy and ethics of information, two research areas he has contributed to establish.

His most recent books are: The Fourth Revolution - How the infosphere is reshaping human reality, The Ethics of Information, The Philosophy of Information, The Cambridge Handbook of Information and Computer Ethics, and Information: A Very Short Introduction. He is Editor in Chief of Philosophy & Technology and of the Philosophical Studies book series (Springer). He is currently member of Google Advisory Board on “the right to be forgotten”. In 2012-13, he was Chairman of EU Commission's "Onlife Initiative" project.

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Alice Bartlett

Git for Humans

Alice Bartlett

This talk will explore a tool that most developers couldn't live without. We'll look at the way it helps developers tell the story of their project, and how non-technical people can get in on the action too

Alice is the platform lead for the Origami team at the Financial Times. She is based in London.

Origami is a collection of ui elements and web services to help developers at the FT create performant, accessible and consistent websites. Origami is used in over 50 products at the FT, from the FT's new site next.ft.com to its HTML5 web app, to its B2B and B2C marketing campaigns.

The Origami team maintains about 40 front-end modules and 5 web services. The monthly traffic for Origami's services is over 1.5 billion hits, mostly handled by Akamai.

Previously Alice has worked at the Government Digital Service, BERG, Assanka and IBM.

Alice is also the founder of lady bung empowerment franchise, tampon.club.

Alice's photo is by Timo Arnall and used with permission.

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Professor Dave Snowden

Complexity, abstraction & abduction

Dave Snowden

Prof. Snowden is the creator of the Cynefin Framework, used to apply complex adaptive systems theory to social systems. His initial work in counter terrorism for DARPA focused on weak signal detection and human terrain mapping. Over the last decade that work has been developed and applied to radical new approaches to understanding unarticulated user needs and understanding of how to manage inherently uncertain systems. His work applies natural science to social systems, challenging the dominant case based approach.

In this presentation he will look at the limitations and opportunities for system design that arise from the complexity theory, cognitive science and anthropology. Building on a mixture of theory and practice he will identify new methods and ways of thinking in system design and related innovative practices. Managing for serendipity, mass decision support and distributed ethnography will all be covered in the presentation.

Professor Snowden divides his time between two roles: founder Chief Scientific Officer of Cognitive Edge and the founder and Director of the Centre for Applied Complexity at Bangor University in Wales.

His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making. He has pioneered a science based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory. He is a popular and passionate keynote speaker on a range of subjects, and is well known for his pragmatic cynicism and iconoclastic style.

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Richard Rutter

Richard Rutter

Richard is a cofounder of digital design studio Clearleft.

He is a design consultant with a vast array of experience working for big and small clients including local councils, international fashion brands, global charities, and funky start-ups, all with a prime directive to make their customers’ lives that bit better.

Within Clearleft, Richard’s role includes shaping the culture of the agency and ensuring it - and its people - are not just adhering to best practice, but redefining it.

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Jenni Lloyd

What to do if you hate your career

Jenni Lloyd

A whistle-stop exploration of the point of work, the future for UX and how to find the work most likely to lead to fulfilment.

Jenni Lloyd specialises in participative change for connected and creative cultures. Via her company PurposeLab she works on client problems as a consultant, and also brings her own ideas to life through independent projects. Her belief is that business can and should be a force for positive change in the world - and that people connected together with a meaningful purpose can make anything happen.

A digital veteran, her background is in design - from interfaces for digital products, to experience design and finally into organisational design. The linking thread is human behaviour - understanding what people want and need and how that can be provided in a mutually beneficial way.

Previously, Jenni was a director of the consultancy NixonMcInnes, a pioneer of early social media marketing which went on to specialise in transforming how major corporations, charities and government departments behave in response to the social web.

Jenni lives in and is a fierce advocate for Brighton, the city where crazy ideas can be made real. She's proud to be a trustee of Brighton's Royal Pavilion and Museums Foundation, seeing the Pavilion as a symbol of innovation and radical ideas. As well as supporting Brighton's creative and digital business community as a board member of Wired Sussex, Jenni also sits on the University of Brighton Industrial Advisory Board. Her purpose-led projects include co-founding the annual Meaning Conference which explores meaning in business in the 21st Century; hosting a social imagineering project called Connecting Brighton and co-organising Spring Forward, an annual festival of events that support and celebrate the women working in Brighton's digital cluster.

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Stef Lewandowski

Stef Lewandowski Stef is a cofounder of the online learning community Makelight.

He is a designer and developer who’s known for his work around the emerging “startup studio” approach to company-building. He talks about a “sketching with code” methodology to creating prototypes to rapidly validate or reject potential business ideas.

Stef is a passionate advocate for people taking the bootstrapped path, and with Makelight he’s on a mission to give a leg up to creative people who want to make a living from their passion.

Stef’s photo is by Paul Clarke and used with permission.

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Nic Marks

Nic Marks Nic Marks helps organizations build happier, more productive workplaces.

Described as a “Statistician with a Soul” because of his unusual combination of ‘hard’ statistical skills and ‘soft’ people skills, he draws on scientific evidence to show that everyone benefits when businesses take happiness seriously. Nic founded Happiness Works, an innovative tech-based business with offices in London and San Francisco, to be the catalyst in changing the world of work for the better.

In 2010, Nic was invited to speak at the prestigious TED global conference. His TED talk has now been watched well over a million times, and he authored one of the original three TEDbooks, entitled ‘A Happiness Manifesto’.

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Twitter & Slack

Follow us on Twitter to hear about our speakers’ talks. Join our Slack group and become part of the UX Brighton community.

About our conferences

They are designed to blend the worlds of the practical, the theoretical, the commercial and the academic to create new connections and highlight the foundations of designing for User Experience. We select speakers from outside the regular design conference circuit, choosing leading UX professionals alongside those from different industries and academia.

“UX Brighton gets you out of old ways of thinking. The speakers are excellent and the networking superb”
– Simon Johnson, UX Researcher

“Loved UX Brighton the past 2 years. A place where some truly interesting issues about designing things are being discussed and an antidote to the ‘here are some things I did talks’ that are rarely as good.”
– Ash Gibson, Creative Director


We try our very best to keep our ticket prices accessible for all, including a low cost student ticket (at just £50 +VAT). Because of this, tickets do sell quickly - don’t miss out by leaving it too late.

We can arrange payment by invoice if required, email Emmeline for further information.





Here's our outline schedule. Registration opens at 9am and the talks begin at 10am. Please be in your seat by 9.50am.

  1. Doors open for registration

  2. Richard Rutter

  3. Jenni LLoyd

  4. Morning break

  5. Nic Marks

  6. Jillian Wells

  7. Lunch

  8. Alice Bartlett

  9. Stef Lewandowski

  10. Afternoon break

  11. Luciano Floridi

  12. Dave Snowden

  13. Party

    The party will be at the The Skiff (please note new address!), 30 Cheapside, Brighton BN1 4GD (main entrance on Blackman Street)